I specialise in creative and strategic thinking that helps teams figure out what to do and how to do it – whether that's inventing a new digital proposition or creating an experience to reinvent an existing one. I'm driven by solving hard problems in complex places and I come alive when collaborating with others. For the past seven years, I've been working with some of the world's leading companies, startups and the UK government to reimagine and deliver their next generation of digital services.